Jen Gurecki, CEO of Coalition Snow, lost her sanity temporarily (never had it?) when her dear friend James Savage invited (convinced) her to cycle across the continent of Africa. While in the saddle 8 hours a day for 70 days, the concept of Sisu Magazine was born. Creative Director Lauren Bello Okerman agreed (why??) and started working on the first issue of Sisu to be released in December of 2018.

Upon returning to the US, Jen was met with endless (often awkward) celebratory sentiments. This got her to thinking… Why is it that as a society we only formally celebrate the accomplishments of women in the home?

One afternoon at a high altitude cabin outside of Telluride (a bottle of Bulleit may or many not have been involved), Jen lamented to a captive audience about this incongruence. Her rant resonated with Lisa Slagle, the mastermind behind Wheelie Creative, and together, over the course of a few months, they formulated a plan to capture just a sliver of the bullshit that single women face.

With that, we present Wedding Registry For Singles. Today this site exists as a homage to single and childfree women and their trans and binary friends everywhere.





The day this website was born. Because it takes an act of God (Jesus) to free up the mind to allow the creative juices to flow. And there’s no time like the holidays to contemplate your single, childfree life (cue the looks of pity and sorrow for your meaningless life).

Although high-end mixers, matching silverware, and 1800 thread count sheets are appealing, Jen had her sights set on something different (although she does really want that Vitamix). As a serial entrepreneur, Jen is no stranger to the challenges that underrepresented founders face. And while all business owners and founders face significant hurdles, there are extra pain points (see below) that underrepresented founders face. They have to be more savvy and more creative to compete, and even then, it may not be good enough.

After doing a little Nancy Drewing to discover the history of the registry (see below), Jen was even more inspired to launch a registry that would support “her baby.”

Wedding Registry For Singles is a place to financially back underrepresented founders. It’s part crowdfunding, part registry. In its infancy, this site will support the women of Coalition Snow and Sisu Magazine. When we make our first million, we’ll reinvest our wealth into you, and turn it into something more.





There’s nothing like the start of a new year to research all of the ways that underrepresented founders get the shit end of the stick in business. These are all things that we already knew, and we assume that you do too (but you know what they say about assumptions). But in case you need to see the data to understand just why this registry exists, here you go:




Dating all the way back to BC

There are some of you who are thinking to yourselves, “You greedy, ungrateful humans. Women need registries to help with all of the expenses in starting a new life with a partner and/or a new baby.” To that, we turn to the history books.

According to this article in Racked:

Wedding gifts—think land, animals, money—originated from the notion of a bride price or dowry that was paid to the bride's family, as early as 3,000 BC. BECAUSE A WOMAN’S FAITHFUL DEVOTION THROUGHOUT HER ENTIRE LIFE CLEARLY WASN’T GOOD ENOUGH. (Yes, we are yelling, and we aren’t done yet.)

During the Renaissance era, the idea of ornate marriage chests emerged. These chests held all the bride's future wife goods and were an early form of a hope chest. THERE’S NOT A BIG ENOUGH CHEST TO FIT THE FRAGILE MALE EGOS THAT HAVE BEEN OPPRESSING WOMEN FOR THOUSANDS OF YEARS.

As the idea of marriage slowly unwound itself from status and ritual, so did wedding gifts. In 1924, Macy's unveiled the first wedding gift registry. SURPRISE, SURPRISE, THE MODERN REGISTRY IS FUELD BY INEQUALITY-INDUCING CAPITALISM.

We really appreciated this quote from an article in Slate:

“Traditional wedding presents no longer make sense in a contemporary context. Our gifting is based on the outdated (and, needless to say, sexist) assumptions of near-universal marriage, a very young age at first marriage, and extremely low expectations of male housekeeping skills.”

Based on our research, it appears that the baby registry emerged as an off-shoot of the wedding registry. Feel free to prove us wrong because we do love the facts.

So there you have it. The history of the wedding registry isn’t so much about the woman as it is catering to men and societal expectations.